Year in review 2015

FHS launches Fallasburg Today social media marketing campaign

By Emma Palova

Fallasburg, MI- I am very happy to report the results for 2015. I got on board with the Fallasburg Historical Society (FHS) in August 2015. But, before that I wrote a story about “50 years of historic preservation of Fallasburg” on EW Emma’s Writings.

I had known about the anniversary since 2014 when I got an invite from FHS president Ken Tamke to the signature event. The annual Christmas in Fallasburg party is a special treat and a fundraiser.

New signs in Fallasburg
New signs in Fallasburg

My task was to market the first annual village bazaar in September. So, I did on twitter, Facebook, WordPress, Pinterest, Google + and Instagram.

The village bazaar will continue to develop into the future since it does have potential of growth, according to FHS president Ken Tamke.

In September, 20 people came to look at the pioneer buildings in the village.

I started the first E Newsletter Fallasburg Today on Oct. 1 that launched the campaign. The public group Fallasburg Today on Facebook is up and running and doing very well. It has 161 members and more asking to become members on daily basis. The FHS now has pioneer sponsors, Main Street Inn based in Lowell and Vergennes Broadband.

A Fallasburg Today mobile app is ready to go to the stores.

The Tower Farm circa 1850 in Fallasburg.
The Tower Farm circa 1850 in Fallasburg.

I would like to officially thank the many people who have helped with the content. Whenever I consult blogging and writing, I always say the biggest challenge is not the technology but the content.

“You will eventually run out of things to write about.”

Well, maybe I have changed my mind on that one because I have just completed a 30 Day Content Challenge by Learn to Blog. The challenge has increased followers on everything. I felt the need to write even after the challenge was over.

In order to be successful on social media, you must have a constant stream of data and regular postings. It’s a lot like volunteerism. You can never have enough volunteers.

Natures Serenity by Linda Krops Phillips & Jerry Kropf.
Natures Serenity by Linda Krops Phillips & Jerry Kropf.

Even Santa needed his helpers, the elves.

Social media marketing does work in its own bizarre circles when the info comes back to you in a different form.

I had heard back from people who lived in the village of Fallasburg and those who went to the one-room schoolhouse. I got some awesome shared photos like the one with the horses crossing the Covered Bridge.

The stories do keep coming in.

The annual Christmas party on Dec. 12 was a success. People enjoyed camaraderie and good food.

Christmas in Fallasburg
Christmas in Fallasburg

I am looking forward to 2016 with hopes and expectations, both personal and professional. Here’s a list.


1-Continue the Fallasburg Today social media and e-campaign.

2-Consolidate my business Emma Blogs, LLC and expand it.

3-Continue to write memoir “Greenwich Meridian.”

4-Market all my writings including fiction, stories & screenplay.

5-Participate in webinars and challenges.



1-Enrichment and growth.

2- Meditation and yoga.

3- Learn new things.

4-Regroup and refocus.

5-Spread the good news.

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